CAROLINE MOYLAN PHOTOGRAPHY

Having worked alongside Caroline since 2017, I approached her rebrand with a deep understanding of her creative style and values. The goal was to create a brand and website that felt like her — quietly confident, full of warmth, and rooted in heartfelt storytelling.

Caroline wanted a bold yet minimalist website, free from unnecessary clutter, where her imagery could speak for itself. We achieved this through a refined design that prioritises negative space, letting her work breathe and take centre stage. The rich earthy colour palette, inspired by Caroline’s own vision, adds depth and personality while remaining timeless.

The final result is a digital space that feels unpolished in the most intentional way. It is soulful, striking, and effortlessly her, a brand identity and website that truly reflect the care, joy and connection she brings to every shoot.