SUSPENSIONS AERIAL ARTS & BURLESQUE

Suspensions Aerial Arts & Burlesque (SAAB) is a dance company which offers weekly burlesque classes and regular dance workshops across the South West region of WA. SAAB also run burlesque, pole dance and aerial hoop parties for hen’s nights, birthdays, girls weekends, community groups and corporate events.

The creative strategy for rebranding SAAB was to create a sophisticated website that stood out from the rest in the industry, which are often cluttered with too much text and bright colours.

The new branding for SAAB consists of minimalist typography, paired with a feminine colour palette of black, burgundy and nudes. The website has plenty of white space, clean fonts and majority of black and white imagery. The goal was to remove any distraction and focus on the content and ease of navigation. In addition to the branding we hosted a content shoot with Caroline Moylan Photography. The creative direction was to capture diversity, feminine energy and the fun of dressing up and drinking champagne.