GLOSS BY SV

Gloss by SV was designed to reflect the feeling of healthy, luminous hair through a refined and elevated brand experience. Inspired by the transformative shine of Redken Shades EQ, the identity centres around softness, confidence, and modern femininity, creating a salon brand that feels both polished and deeply personal.

The visual direction combines warm neutrals, chocolate tones, soft creams, and subtle texture to create a calm yet luxurious aesthetic. Elegant typography and spacious layouts bring an editorial feel to the brand, while maintaining a sense of warmth and approachability throughout both print and digital touch points.

At the heart of the identity is the balance between beauty and wellbeing. The brand was intentionally crafted to feel welcoming and restorative, allowing clients to feel cared for, confident, and relaxed from the moment they interact with the salon.

The final outcome positions Gloss by SV as a modern, high end salon experience with a strong focus on hair health, elevated service, and timeless style.